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Authentic Leadership

Authentic leadership is an approach in which leaders act from a clear understanding of their own values, strengths and limits, and are open and consistent with others. Bill George popularised the term in his 2003 book Authentic Leadership, and researchers including Bruce Avolio, William Gardner and Fred Walumbwa defined four components: self-awareness, relational transparency, balanced processing and an internalised moral perspective.

By Rula Husseini, ICF PCC · Reviewed 3 November 2026

Authentic leadership grew from practice and from positive psychology

Bill George, a former chief executive of Medtronic, wrote Authentic Leadership in 2003 after a wave of corporate scandals, arguing that leaders should be guided by purpose and values rather than image.

Academics developed the idea in parallel. Avolio and Gardner set out a model of authentic leadership development in 2005, and Walumbwa and colleagues later built a validated measure around four components.

  • Self-awareness: knowing your values, emotions, strengths and how others experience you.
  • Relational transparency: sharing your real thinking appropriately, rather than managing an image.
  • Balanced processing: weighing evidence and views that challenge your own before deciding.
  • Internalised moral perspective: letting your values, not just pressure from others, guide action.

Practising authentic leadership starts with self-knowledge

  1. 01

    Name what you stand for

    Write down the few values you would keep even if they cost you. Vague values cannot guide hard decisions.

  2. 02

    Check how you land

    Ask trusted colleagues how you come across under pressure. Self-awareness in leadership depends on outside views, not only reflection.

  3. 03

    Invite disagreement

    Before key decisions, ask someone to argue the other side. Balanced processing is a habit, not a trait.

  4. 04

    Close the say-do gap

    Notice where your behaviour drifts from what you say matters, and adjust one thing at a time.

Example: an expat leader finding her own voice

Imagine a finance director who has moved to Bahrain from abroad. Keen to fit in, she copies her predecessor's formal style and her team finds her distant. Working on authentic leadership, she keeps the respect for hierarchy the culture expects, but starts explaining her reasoning, admits when she is still learning the market, and asks for her team's local knowledge. Trust grows because people can now read her.

Authenticity is not saying everything you feel

The most common misreading is treating authenticity as permission to stay exactly as you are. Herminia Ibarra describes this as the authenticity paradox: leaders who cling to a fixed idea of their true self can struggle to grow into new roles. Authentic leaders adapt their style while staying anchored in their values.

It is also different from values-based leadership, which focuses on the values themselves; authentic leadership adds self-awareness and openness about who you are.

About the author

Rula Husseini is an Executive Leadership & Mindset Coach (ICF PCC) based in Manama, Bahrain, with 26+ years in leadership, HR and talent development and 4,500+ coaching hours. She coaches executives, emerging leaders and teams in Arabic and English, in person and online.

Credentials and training →

Frequently asked questions

Can you be an authentic leader in a hierarchical culture?

Yes. Authenticity is about consistency between your values and your actions, not about informality. You can respect seniority and protocol while being honest, fair and clear about what you stand for.

How does coaching support authentic leadership?

Coaching gives you a confidential space to examine your values, triggers and leadership blind spots. In one-to-one executive coaching I ask questions rather than prescribe a style, so the leader you grow into is genuinely yours.

Every transformation starts with one conversation.

Your first 1:1 Discovery Call is free. Thirty minutes, no pressure — just an honest look at where you are and where you could go.