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Values-Based Leadership

Values-based leadership is an approach in which a leader's decisions, priorities and behaviour are guided consistently by clearly defined personal and shared values, rather than by convenience or pressure. Harry Kraemer, former CEO of Baxter International and a professor at Northwestern's Kellogg School, popularised the term in his book From Values to Action. It matters most when values conflict, deadlines press and nobody is watching.

By Rula Husseini, ICF PCC · Reviewed 3 November 2026

Harry Kraemer built values-based leadership on four principles

Kraemer argues that values-based leadership starts with the leader, not with a corporate values statement. He names four principles.

  • Self-reflection. Regularly asking what you stand for and whether your actions matched it.
  • Balance. Seeing a situation from several perspectives before deciding.
  • True self-confidence. Knowing your strengths and limits, and being comfortable with both.
  • Genuine humility. Remembering where you came from and treating everyone with respect.

In practice, values-based leadership means making values visible in decisions

Values only lead when they are specific enough to guide a choice. A leader who lists "integrity" has said little; a leader who says "I will tell my team bad news within a day of knowing it" has made a commitment people can see.

The practical steps are simple. Name three to five values, define the behaviour each one requires, and use them as an explicit filter when a decision is close. Then explain the trade-off aloud, so your team learns how you decide. The personal values exercise and the guide on how to write a personal leadership vision help with the first step.

A hypothetical example: when two values collide

Imagine a general manager at a family-owned distribution business in Bahrain. She values loyalty to long-serving staff and fairness in promotion. A long-serving supervisor expects the next senior role; a younger colleague is clearly stronger.

Values-based leadership does not make the choice painless. It makes it explainable. She promotes on merit, tells the supervisor directly why, and agrees a development plan with him. Both values shape the outcome, even though one wins the decision.

Where values-based leadership goes wrong

In one-to-one executive coaching, values work usually starts with a real decision you are facing, because that is where your values are tested.

  • Values on the wall, not in the room. Stated values that nobody uses in decisions breed cynicism.
  • Values as moral superiority. Leaders who use their values to judge others lose the humility Kraemer puts at the centre.
  • Imposing personal values on a multicultural team. Shared values need to be agreed, not assumed, especially in teams spanning many nationalities.
  • Rigidity. Values guide judgement; they do not replace it.

About the author

Rula Husseini is an Executive Leadership & Mindset Coach (ICF PCC) based in Manama, Bahrain, with 26+ years in leadership, HR and talent development and 4,500+ coaching hours. She coaches executives, emerging leaders and teams in Arabic and English, in person and online.

Credentials and training →

Frequently asked questions

How is values-based leadership different from authentic leadership?

They overlap. Authentic leadership focuses on self-awareness and being true to yourself. Values-based leadership focuses on using defined values as a consistent guide for decisions, including shared values the team agrees together.

How many values should a leader have?

Few enough to remember under pressure. Three to five is a common range. A long list usually means none of them is really guiding decisions.

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