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Iceberg Model

The iceberg model of behaviour is a coaching metaphor in which visible behaviour sits above the waterline, while the thoughts, feelings, beliefs, values and needs that drive it sit below, out of sight. Coaches use it to help leaders look beneath what they do to why they do it, because lasting change in behaviour usually needs a shift in what lies underneath.

By Rula Husseini, ICF PCC · Reviewed 3 November 2026

Several thinkers have used the iceberg image, so it helps to know which one you are looking at before you apply it.

The iceberg image has several origins

The idea that most of mental life sits outside awareness is often linked to Sigmund Freud's levels of the mind. In family therapy, Virginia Satir developed a personal iceberg that moves from behaviour down through coping, feelings, perceptions and expectations to deeper yearnings. In the competency field, Lyle Spencer and Signe Spencer's Competence at Work (1993) used an iceberg to show that skills and knowledge are visible, while motives, traits and self-image lie deeper.

Coaching draws on all three in a simpler form. It is different from the iceberg used in systems thinking, which looks beneath events to patterns and structures in an organisation rather than inside a person.

Leaders use the iceberg model to find the belief behind a habit

Behaviour that a leader wants to change, and keeps repeating, is usually protected by something below the surface. Working down the iceberg makes that visible.

  • Behaviour: what you do and others see, such as rewriting a team member's report.
  • Thoughts and feelings: what goes through your mind in the moment, such as worry that it is not good enough.
  • Beliefs and values: what you hold to be true, such as "my reputation depends on everything being perfect".
  • Needs and identity: what you are protecting, such as being seen as competent.

Example: a leader who cannot stop micromanaging

Imagine a newly promoted head of finance who knows she should delegate but keeps checking every figure. Above the waterline, her team sees control. Below it, coaching questions reveal a belief formed early in her career: one public mistake would undo her credibility. Once she can see and test that belief, practical steps from how to stop micromanaging begin to stick, because they no longer fight an invisible rule.

The iceberg is a coaching tool, not a form of therapy

Coaching works with present thinking habits, beliefs and behaviour at work. It is not therapy or medical treatment, and it does not dig into past trauma. If looking beneath the surface brings up anxiety, low mood or distress, speak to a doctor or a licensed mental health professional; coaching can sit alongside that care.

A second limit is overreach. Not every behaviour hides a deep belief; sometimes a leader simply lacks a skill or a process. Good coaching checks the surface before diving.

About the author

Rula Husseini is an Executive Leadership & Mindset Coach (ICF PCC) based in Manama, Bahrain, with 26+ years in leadership, HR and talent development and 4,500+ coaching hours. She coaches executives, emerging leaders and teams in Arabic and English, in person and online.

Credentials and training →

Frequently asked questions

How do you find what is below the waterline?

Through questions and reflection: what did you think just before you acted, what were you afraid would happen, what does this say about what matters to you? The guide on how to identify limiting beliefs offers prompts you can use alone.

Which kind of coaching uses the iceberg model?

It is central to limiting beliefs coaching and to mindset coaching, where the aim is to change the thinking that drives behaviour. As I often put it, leadership grows from the inside out.

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